hash varsani bw

About the original Hashtag.

I sent my first email in the ’90s when I was still at school in London. I had a Facebook account when others were still figuring out what to do with the internet. I have grown up and am living, in the biggest cultural shift we have known so far.


Ever since it was called the Information Super Highway, I have been designing, developing, and tinkering with websites. Driven by this and many mistakes along the way, my entrepreneurial hunger led me to quit my job as a digital imaging consultant to go out on my own.


Now I solve people’s problems in business, strategy, and exposure. I can help you sleep well at night and generate revenue for your business or your clients. Sometimes at the same time.
I don’t do 9-5 and I still work smarter than most.


I have a love of typography, photography, and design, all things tech and how we communicate, a passion for food, jazz and look after myself in health and mind, by being self-aware and conscious.


I live & work in wonderful Helsinki, about 10 mins east of the centre. When I’m not behind my desk, I pursue an active and mindful life of exercise, cooking amazing meals for friends and family, and hanging out with my daughter. I get to wake up before sunrise and walk along the sea.


Follow me on Instagram, Facebook, or hit me up on the DM to see some of the awesome days I get to experience.